No Picture
Online Shop Fashion

6 Reasons Why Your Ecommerce Website Is Going to Fail

You’ve got the right product and the right price but for some reason your website isn’t producing the sales you thought it would. Take a step back, grab a cup of tea and take a look at these 6 points on why you’re not selling anything.
1. Your website navigation sucks
This is a biggie, If a visitor thinks its hard to find what they are looking for, they will leave; simple. Making visitors work hard is never a good idea; if you want your visitors to part with their hard earned cash, make sure they can find your products as quickly as possible. Functions like breadcrumbs, drop down menus, search bars and simple descriptive categories will make your website ‘easy to digest’ and keep visitors interested.
2. The website design sucks
Invest some time in looking at the design of your website, is it consistent throughout? Are the pages cluttered? Does it load quickly? In ‘s own tests they found that for every 100 millisecond increase in the page load time of their website, sales decreased by 1%, ouch! Making sure you strike a balance between design and functionality is not always easy but it will ultimately have an effect on how many sales you make.
3. What product descriptions?
Not having enough product information will cost you. Give as much detail of a product as you can, including; weights, sizes, shapes, colours, add ons, pros, cons and so on.
You need to be able to answer questions your customers have before they are able to ask them. Imagine you were buying the product, what information would you want on hand? Don’t forget, giving good and relevant content with your products will have a positive effect on your Search Engine Optimisation.
4. Poor product images
A picture is worth a thousand words – don’t underestimate the importance of good quality photography, you can convert a sale based on product imagery alone and the more photos the better.
Try and get the best out of your product by showing off its features and showing it in use. This will also increase your customer’s confidence in the product making them more likely to make a purchase. Using product galleries and thumbnails can help you get as many images in front of the visitor at the same time.
5. No one has ever heard of your website
You ticked all the right boxes, but don’t expect customers to come flooding to your homepage! Take a good look at what you are doing to increase the number of visitors to your website, both on and off the web. Is your website Search Engine Optimised, are people going to be able to find your site easily?
Being at the top of Google for a certain keyword can make a business, if you are getting a lot of traffic already you can use tools like Google Analytics to help you understand what your visitors are doing once arriving at your website. Analyse these statistics and make changes to improve your page visits, bounce rate and visit duration.
6. You’re not answering the right questions
By having an online shop, you are ultimately taking away a physical point of contact for your visitor. As such you need to have all the questions about using your site answered and readily available.
If they can’t find out how long the item will take to be delivered, or perhaps what payment methods are available before they hit the checkout, the chance of converting into a sale is greatly reduced. Try and make your visitors experience as pleasant and simple as possible.…

No Picture
Online Shop

Designer Polarized Sunglasses

Polarized sunglasses attained their popularity due to one priceless feature ? conquering the glare of the sun. These glasses are famed for the clear, glare-free vision they provide, so much so that pilots first wore them so they could see clearly in spite of the different positions of the sun and its glare. These days, you can see polarized sunglasses on people who are into different kinds of sports like golf, fishing and driving.

Polarized glasses are so called because they polarize the light horizontally. The best thing about polarized sunglasses is that they look no different from regular sunglasses though they deflect sunlight to allow proper vision.

Designer polarized sunglasses are the first love of people who spend a lot of time in the sunlight. Driving becomes a lot easier and safer when there is no glare of the sun to distract the eye. Fishing becomes a lot easier when you can look into the water and see the sparkling surface minus the glare of the sun. Even during the moments when the sun is dying out, its light gets reflected off the surface of the water, reducing visibility drastically. Polarized sunglasses allow vision by nullifying glare. By shading the eye from the glare of the sun, people can easily avoid headaches and feelings of tiredness. Thus, designer polarized sunglasses can make the outdoors a lot safer while improving performance.

People who are light sensitive and activities that hinge upon optimal light conditions call for polarized sunglasses. Polarized lenses have the unique property of changing light according to the surrounding light conditions. For example, when you are outside, the tint will become dark thus providing ample shade and when you are inside, the tint becomes lighter, thus enabling maximum vision.

Designer polarized sunglasses have great looks and a variety of styles for you to choose from. These sunglasses are not too expensive either. Most brands of designer polarized sunglasses cost approximately $200 or slightly more. Of course, there are brands that are very expensive too. However, keeping with the mood of the times, if you are looking for inexpensive yet durable options, you can always go for designer inspired polarized sunglasses. A large number of online traders offer designer polarized sunglasses at discounted rates. These sunglasses have been made to cater to the demand of a growing number of consumers who want high quality polarized sunglasses at an affordable price.

However, there are certain things to keep in mind when you buy designer polarized sunglasses from an online source. First of all, run a thorough background check on the seller. If the deal sounds too good to be true, then it probably is. Before you rely too much on your online source, find out what their return and delivery policies are. This will help you protect your investment. If you want to buy in large volumes, then go for wholesale designer polarized sunglasses. Usually, established online sources have excellent track records and they are known for providing high quality products and services to their customers.…

No Picture
General Article

The Benefits of Online Shopping for Women

The Benefits of Online Shopping for Women

For most women, multi-tasking has become a must. The constant demands of work, childcare, running a home and many other commitments on both our time and energy can leave us feeling like there just aren’t enough hours in the day. It is perhaps for this reason that online shopping is becoming an increasingly popular choice for women of all ages as they seek to find a better balance in their lives, and perhaps even have a little time left over for themselves! There are many reasons why shopping online should be an attractive proposition for women, here are just a few of them…

Spoilt for choice…

One of the best things about shopping online is the astonishing variety of items available. From hair accessories to household appliances, you’ll find whatever you’re searching for online at the click of a mouse. Whether you’re looking for a new bag to complement your favourite shoes or a whole new outfit, shopping online can offer you more choice and variety than any store you can find on the High Street. You’ll find items in every colour, style and size imaginable, and all from the comfort of your own home.

Give your feet a break…

One of the less enjoyable aspects of shopping is marching round dozens of shops for hours on end trying to find what you’re looking for. Picture the scene: you’ve walked for miles (probably in the rain), possibly carrying heavy bags, going from store to store and eventually exhaustion, hunger or fatigue has got the better of you and you’ve returned home empty handed. Sound familiar? Or even worse, the seemingly never-ending trek has eventually led you to an item you love, only for you to discover that it’s out of stock in the size or colour you want. The good news is that there’s really no need to put yourself through that torture! Shopping online means no more sore feet or frustrating, fruitless journeys. Now that’s got to be a relief…

Be kind to your purse…

Another benefit to shopping online is the potential to save yourself money. Not only is it quick and easy to compare prices on the internet, you’ll also find that many stores offer special “internet only” deals that you wouldn’t otherwise be able to take advantage of. You’ll save yourself money on fuel and parking costs, and as many online retailers now offer free UK delivery it’s easy to see how shopping online can be a very cost-effective option.

Speed is of the essence…

Shopping online for gifts is fast becoming the preferred option for both men and women alike. In addition to the huge selection of items available and the potential to grab a bargain, the option to buy a gift for a friend or family member and have it delivered directly to them, gift wrapped of course, is one now being offered by many online retailers. At last, remembering an important birthday or anniversary at the last minute doesn’t have to be a disaster! And with many retailers now offering express (or even next day) delivery, the online shopping option seems like the obvious choice. So whether you’re in the market for women’s fashion accessories or the latest high-tech gadget, you’ll find it fast online.

Shop in your pyjamas!

There’s no such thing as opening hours when it comes to internet shopping and no dress code either! So if you decide that you really need those new hair straighteners at 2.30am, that’s not a problem!

Jingle bells…

The crowds, the queues, the inclement weather, the stress: just a few of the reasons why shopping online at Christmas is by far the most sensible option. Why not stay warm and dry in the comfort of your own home? While those less savvy shoppers trudge through the snow laden down with bags, sit by the fire with your hot chocolate. Bask in the glow of your fairy lights and cross off those items on your Christmas shopping list with a click of your mouse.

No worries…

Internet shoppers are now more aware of the protection that comes with shopping online. Many retailers now accommodate PayPal payments for maximum convenience and security and of course all online purchases are covered by distance selling regulations meaning that you have peace of mind as you shop.

On your marks, get set, accessorise…!

Some of the most popular items purchased online are women’s fashion accessories. Without a doubt the range available on the internet outshines those available in the High Street and with online savings to be made, there’s never been a better time to treat yourself. Best of all, the internet not only offers you access to the big name women’s fashion retailers, but to tens of thousands of smaller boutique …

No Picture
Fashion Shop Online

Dress Your Dog For The Occasion

A dog is most definitely a man?s best friend because he provides us with unconditional love and affection. When you enter your home after a long hard day of work, the dog will welcome you with great cheer and lick you all over, to say that he is so pleased to have you back home. It is for this reason and this reason only that dogs are treated by all people, all over the world, as part of the family. As a family member, the dog enjoys certain privileges. He or she gets to be part of every family celebration, be it a birthday, an anniversary, a marriage or festivals like Christmas and Easter.

Just as the dog loves to give unconditional love and attention, he enjoys when the same love and attention is reciprocated. And that is how bonds are built. Even cats love to get attention of their masters or mistresses. When they come and sit besides you and purr, it goes to show that they love your company. So it becomes a kind of habit to treat these pets as you would treat your own family. Ever observed a pet owner talking to his dog? You will notice that the owner will be talking to him as if he is talking to a human being. And the dog will also respond to the talk with a woof or a wag of the tail.

Nowadays people even ensure that their dog has a new coat for Christmas among other things. I remember going for a costume party in which the host had a costume even for his dog. The dog wore a tweed coat, a black beret and black sun glasses with a pipe in his mouth and looked very fetching. At another the guests had to dress in animal costumes. It was quite entertaining. You could indulge your pet by having a Christmas theme party and have matching costumes for all family members, including your dog.

A Halloween party could be another great way to enjoy with your family and pets. Imagine your cat in boots and a hat or a dog as a pirate or a policeman. There could be a treasure hunt to keep everyone on their toes, including the pet. Of course there would be goodies to eat for all, which would make the party even more enjoyable. As we are more advanced these days, costumes are readily available in stores. You will not have any problem selecting costumes once you have decided on your theme. All sizes are readily available for all age groups and stores even have costumes for pets. Even if you are unable to fathom the nuances of the new age just go with the flow and you will have the time of your life. After all you are celebrating the event with your family and the dog is very much part of the family. I have even attended doggy birthday parties where neighbourhood kids get their pets together and have a feast.…

No Picture
General Article

Enjoy The Benefits Of A Wine Club Membership

Enjoy The Benefits Of A Wine Club Membership

Wine clubs are a fantastic way to indulge in this delicious beverage. If you join a club, you can indulge in a number of exclusive benefits that are only available to wine club members.

The Benefits

* Gain Access To A Wide Array Of Personally Chosen Wines: a lot of the wines available cannot be purchased elsewhere and each wine is chosen by an award winning connoisseur.

* Gain Access To A Fantastic Selection: every month you are given privileged access to wines from two choice wineries and you never have to tire your palate with any repetitions.

* Tailor Your Own Selection: in your monthly wine club, you’re given the choice to choose which wine types you prefer, be it white, red or a bit of both. If your tastes should change, you simply have to say so and your needs will be met accordingly.

* Enjoy Great Savings: they are able to offer their members exceptional bargains that they couldn’t find anywhere else.

* Take advantage of amazing discounts: if there’s a bottle that really takes your fancy, then you can order it in at a discount.

* Call The 24 Hour Wine Advisor Hotline: if you ever have any questions concerning shopping issues, club privileges or food and drink pairings, then a knowledgeable advisor is waiting to assist you 24 hours a day.

* Read The Informative Newsletter: the newsletter provides articles on wineries, the wine of the month, wine and spirits and a whole host of advice and information to interest and amuse you.

* Learn New Recipes: food and beverage go hand in hand, so members can take advantage of a whole host of delicious recipes that go perfectly with their favorite wine or even on their own.

* Indulge In The Convenience: you don’t have to worry about how you’ll get your monthly order because it’s delivered straight to your doorstep, whether that be of your home or your office.

* No Commitment Worries: you’re able to cancel at any time, which means that you don’t have to be concerned over any membership fees or minimum purchase requirements.

The Wine Clubs

There Are Four Wine Clubs To Choose From:

Wine Insiders California Wine Club: for only $9.99 you can savor California’s finest wines. With the first shipment you’ll receive:

* one red wine

* one white wine

* newsletter

* corkscrew set

World Classic Wine Club: if you prefer to try flavors from across the world, then this might be your best choice of wine clubs. For $12.99, with your first shipment, you can enjoy:

* one red wine

* one white wine

* newsletter

* corkscrew set

Connoisseur’s Wine Club: this is for people who like to indulge in top quality wines and costs $19.99. For your first shipment you’ll receive:

* one red wine

* one white wine

* newsletter

* corkscrew set

Experts’ Choice Mystery Case Club: if you join this club, you’ll get 14 fantastically rated wines, especially selected. At $107.83 you’ll receive:

* 12 bottles bottles priced at the reduced cost of $8.99

* 2 bottles priced at $12.99

* corkscrew set (with the first shipment)…

No Picture
General Article

9 Simple Fashion Rules For a Stylish You

9 Simple Fashion Rules For a Stylish You

1 – Dress to flatter your figure. Make sure everything you wear fits properly, it should glide over your curves not cling to them. Don’t ever wear anything that puckers, pulls or hangs on you.

2 – Dressing in one color head to toe can make you look longer and leaner. Two totally different colors can make you look wider and shorter. Darker colors will be more slimming.

3 – Choose prints that are in proportion with your size, small prints if you’re petite and bigger prints if you’re taller or larger. Vertical lines are more flattering than horizontal lines.

4 – If you are short waisted wear a lower waistline and if you are long waisted wear a higher waistline. (measure between bottom rib and top of hipbone, less than 4 inches you are short waisted, more than 4 long waisted.)

5 – Good posture can make anyone’s clothing look and fit better.

6 – A great haircut is a must for good style.

7 – Show off your best features, if you have great legs dress to show them off in a short skirt or a longer one with a slit up the side. Great arms go sleeveless. Etc.

8 – Don’t go overboard on trendy items. Stick with the classics and incorporate one or two of the latest fashions into your wardrobe. Make sure that it is an item that suits you and that you feel comfortable in. Just because it is the latest thing doesn’t mean it is right for you.

9 – Smile, smile, smile. A great smile makes everyone look fabulous!

Follow these simple rules and you’ll be sure to turn heads wherever you go!…

No Picture
Fashion Boutique

3 Basic Wardrobe Essentials For A ‘cool’ Summer

Keeping your wardrobe full with right things, this summer, is far more essential than the right energy-drinks stored in your refrigerator. Definitely, what you wear in summer has a lot to do with the way you take a particular season.

Thus it hardly matters how old you are, when it comes to buy the right picks for the women’s summer wardrobes, there are three most basic and essential fashion products which always strike my mind. These three most essential wardrobe products will make summer 2009, for you, a season to cherish.

For All Occasions : Regarded by many as the remedy of all fashion problems of a fashionable lady, a black suit is a women’s clothing you can’t avoid this summer. This women’s clothing gives your summer wardrobe complete look and saves you from beating around the bush when you suddenly get a call from your future employer.

Such black suits don’t come at high cost too. So it won’t be a an extra burden on your pockets too. If you don’t want to wear a full-black, wearing a black trouser only does a magic too. A black women’s formal pant is compatible with a series of formal-looking tops.

Most importantly, a beautiful black dress is not made for interviews only. You can don it for a myriad of occasions such as; office parties or other types of formal parties. Also many ladies love to wear this black dress on their dates too.

Some Button Down Shirts : Whenever, we talk about button down shirts, nothing strikes our mind but a classic white button down shirt. However, this summer fashion trend has arrived with a different twist, altogether. It has allowed some other types of button down shirts, in terms of colors, too to creep in your wardrobe.

So shun thinking about wearing only white ones, rather a blue button down shirt will make you a bigger hit on the interview table if paired with a black suit. Moreover, keeping a maroon button down shirt will make your summer wardrobe more exciting and complete, as far as this summer 2009 is concerned.

Classic Casuals : Not only in the professional side of your life, you are required to look at your best while celebrating your casual part too. So, forget not to bring some cool and classic designer t-shirts and semi-fit embroidered jeans into your summer wardrobe. Why do I call these summer wardrobe essentials as classic casuals? Definitely, they have to be dipped in classic colors such as black, variation of blue etc.

Wearing such casuals make you a treat to watch in any casual event this summer. Though various shades of blue, especially the deep one, can be a viable option while buying a semi-fit jeans, such things with dark tone are always preferred. Wear some dark-colored t-shirts with bold slogans.…