Andrew Christian Company Profile
Founded back in 1997 in Los Angeles, Andrew Christian is a well-respected fashion brand fronted by one of underwear’s most innovative individuals. Recently appearing as a contestant on Bravo’s The Fashion Show, Andrew Christian, the man behind the brand who describes himself as a Californian designer with a European aesthetic, first made a name for himself with his innovative underwear ranges. Often featuring technical developments designed to enhance the male figure, he is also known for his use of contemporary materials such as bamboo fibre, a fabric lauded for its ultra-soft nature, breathability and eco-friendly characteristics.
From his infamous ‘Flashback’ butt lifting and contouring technology to the enhancing comfy cup and frontal support of the ‘Show It’ range, Christian never fails to deliver fresh and exciting products, constantly redefining what underwear means to the contemporary man: “You definitely have to keep up by coming up with new designs,” he admitted in a recent interview, “but I have a short attention span so I’m coming up with new stuff all the time. I’m always moving on to the next, newest thing.”
The company’s focus on enhancement was initially the result of a trip to the gym, where Christian saw “how hard people were working out doing lunges and squats trying to achieve the perfect bum”. All the hard work put into a seemingly minor self improvement inspired him to “come up with a pair of underwear that just did that automatically.” The consequent ‘Flashback’ technology was a big hit and is still the company’s most popular product today, with its excellent reputation inspiring other designers to create their own lines of what Christian calls “functional underwear”. The ‘Flashback’ “garments were a first for the male consumer”, Christian states, seeing the range as the start of a revolution in male enhancement products.
Andrew Christian’s pioneering product range is not, however, exclusively underwear-based, with the company now offering a number of other urban-inspired menswear items including swimwear, t-shirts and a range of accessories. He has even expanded his designs to include women’s underwear, adapting his Flashback range, due to popular demand, for the female market, naming it ‘WonderWear’.
The tireless innovation and creativity coming from the Andrew Christian brand is, along with its devotion to fashion, one of the major reasons the brand continues to enjoy such success and with their charismatic and talented founder at the helm, it’s hard to see the situation changing any time soon.…