The Apple Bottoms clothing line was created by multi-platinum superstar Nelly with the belief that the natural curves of a woman should be celebrated. His entire mission with the Apple Bottoms is to liberate the natural curves and women of all shapes and sizes and set a trend about the beauty of a woman?s body.
The belief behind the Apple Bottoms is that woman shouldn?t have to attempt to fit into their clothes. They believe that the clothes should fit the natural silhouette of a woman. The style of the Apple Bottoms clothing line is to accentuate all of the curves of women. Nelly personally is involved in the designing of each of the products from his line to ensure each product is the way he believes it should be.
In 2003, Nelly decided he needed an Apple Bottoms dream team and he created it with pals Yomi Martin and Ian Kelly. This team kicked off a campaign to hold a nationwide model search to find what would be known as the ?Apple Bottoms Girl.? This event was televised on VH1 and became one of the most popular shows of 2003. The jeans became so popular that they sold out in as little as two weeks. Because of the attention the search for the Apple Bottoms girl caused the company immediately gained national media attention which resulted in major growth. This caused the company to expand their product line from fashion focused denim with signature apple pockets. These Apple jeans extended the boundaries of denim because they focused on women?s curves and soon became a cutting edge collection.
Many celebrities favor the Apple Bottoms clothing line jeans like Oprah, Fergie, Vivica Fox, Ashanti, and more. Today Apple Bottoms is not only well known for their signature jean enhancing a woman?s figure but for other products also. They have many other lines such as sunglasses, scrubs, optical, swimsuits, intimates, footwear, jewelry, handbags and other accessories, children?s line, and sportswear.
Apple Bottoms is a successful clothing line designed by Nelly and he has done a fantastic job because he believes the clothes should fit the women not that the women should fit into the clothes.